It all began over 70 years ago with U.S. Naval Officer, John Webb, stationed in the Virgin Islands during World War II and a single ingredient – bay leaf oil – long regarded as a health and beauty aid by island natives. Intrigued by the rich history of the bay rum industry and other experimenters before him, Webb mixed this versatile essential oil with exotic Caribbean spices to create a distinctly masculine scent. He went on to package these bottles by hand using local palm fronds, and from there, St Johns Bay Rum™ was created, bringing the allure of the islands to the U.S. Today, the St Johns Fragrance Company™ continues to handcraft the finest fragrances, staying true to original formulations, all while evolving to fit today’s modern man. St Johns Bay Rum™ is proud to be a classic, committed to being an essential part of every man’s grooming routine. Always dignified, vetiver artfully combines a blend of citrus and spicy cardamom, while notes of grass and cypress musk make way for smooth earthy undertones of amber, cedar and sandalwood. THE ORIGINAL BAY RUM – Our 70+ year old formula for bay rum aftershave is revered throughout the world as the original and most distinguished of bay rum aftershaves and colognes. St Johns West Indian Lime Cologne Inspired by the refreshing natural scent of Caribbean limes, this light citrus scent is perfect to wear any time of day or night. No. 77, the newest fragrance addition to the St Johns Bay Rum Fragrance Company, creates a bracing effect with fresh lemon and bold bergamot notes paired with leafy herbal tones.